$8 glasses sold at $160. You may think the seller is an avaricious people. And for most of the time, we customers do not know the truth about the price of a pair of glasses. This is always a mystery to us. And only the employees in the glasses shop know the real situation in this industry.
A producer of glasses said the market price of the glasses might be a few hundred dollars, but the cost will be only tens of dollars in general. This industry is totally a low-cost and high-profit industry. The average pure profit of retailed glasses is more than 50%. From the consumer’s psychological point of view, the pursuit of the brand and price effects will lead to better selling of expensive glasses. Therefore, glasses in low price may not be well sold.
Traditionally, there are 3 steps in the process of glasses sales: an agent to manufacture, an agent to get and transport goods and an agent to sell the goods which has to do the retail business and the advertising. So if the glasses are sold at $8 originally, it is not strange that they sold $160 at the store since each of the three parts want to get their own profits.
It is understood that the industry of glasses are highly professional industry both in the material and the penetration of optics and optical technology. As an ordinary consumer, we may not learn more about the professional knowledge, so it is difficult for you to know the secret in the industry and cannot figure out if the price is too expensive. So they have no criterion for the customers to decide what kind of glasses is worth of the price. Fewer people get the understanding of glasses because this industry is related to some knowledge of optical and biology. The only source of their knowledge may be from the shop assistants, so if the shop assistants do not tell detailed information about the glasses, the customers may be cheated. That is unfair to the customers. They may pay more to the low-quality glasses.
But buying glasses online does not have so many problems. The producer does not have to transport the goods, nor do they have to rent a place to sell the glasses. So the price does not have to go higher. For example, some glasses on GlassesShop.com are $8 and they are of good quality. This brings benefits to our customers. And it is easy to conduct that you just stay at home and click the mouse, you can get your new stylish glasses in a few days.